Denver has dozens of SEO agencies, and most of their websites say the same things. The way to tell them apart is to ask direct questions and listen for clear answers.
Use these ten questions on every agency you talk to, including us. We're a Denver SEO company and we'll tell you how we'd answer each one.
1. What exactly will you do each month?
A good answer is a list of tasks: Business Profile posts, pages written, listings fixed, links built. A vague answer like "we optimize your online presence" is a warning sign.
2. Do you know the Denver market?
Local SEO in Denver means knowing the metro: that customers in Aurora, Lakewood and Highlands search differently, that hail season drives roofing searches, that winter changes HVAC demand. Ask for examples from businesses like yours.
3. How do you measure results?
Rankings alone aren't enough. Ask whether they track calls, form leads and Map Pack positions in your service area. You want to see what changed for your business, not just a chart of keywords.
4. How long is the contract?
Many agencies require 6 or 12 months. Month-to-month plans keep the agency focused on results. If a contract is required, ask what happens if you want to leave early.
5. Who owns my accounts and content?
You should own your Google Business Profile, website, Search Console, Analytics and every page written for you. If you leave, all of it stays with you.
6. Can you guarantee first place on Google?
The right answer is no. Google controls rankings. Agencies that guarantee positions often use shortcuts that lead to penalties.
7. How do you build links?
Good answers: local sponsorships, partners, local press, real directories. Bad answers: "packages" of hundreds of links, or links from sites with no connection to your business.
8. What about AI search?
More customers now ask ChatGPT, Gemini and Google AI Overviews for recommendations. Ask how the agency helps you appear there. Our guide on how to get your business recommended by ChatGPT explains what to look for.
9. What does it cost, and what's included at each price?
Prices should be clear before you sign. Compare what's included, not just the monthly number. Our Denver SEO cost guide shows typical price ranges.
10. Who will I talk to?
Ask for a named contact and how fast they reply. You want a person who knows your business, not a ticket queue.
Quick checklist
| Question | Good sign | Warning sign |
|---|---|---|
| Monthly work | Written task list | "We optimize your presence" |
| Results | Calls, leads, Map Pack positions | Only keyword rankings |
| Contract | Month to month | 12 months, no exit |
| Ownership | You own everything | They keep your profile or site |
| Guarantees | None, honest timelines | "#1 on Google guaranteed" |
| Links | Local and relevant | Bulk link packages |
How we answer these questions
We publish our prices, work month to month with no setup fee, and you keep ownership of every account. Each plan comes with a monthly task report in plain English. See what's included in our SEO services in Denver.
FAQ
Should I choose a local Denver SEO company or a national one?
A local company knows Denver's neighborhoods, seasons and competitors. A national company may have more staff. What matters most is clear monthly work and honest reporting.
How many SEO companies should I compare?
Talk to at least three. Ask each the same ten questions and compare the answers side by side.
When should I expect results?
Business Profile improvements can show within weeks. Website rankings usually take three to six months.
