Shopify stores customized beyond what the theme was built for

Shopify takes care of payments, hosting and security. It does not take care of the ways your business differs from what the theme assumed.

We build the custom theme work, apps and integrations that close that gap. For businesses in Colorado and across the US.

An online shop owner adding products on a laptop in a stockroom

99+projects completed

8+years of experience

150%average business growth

99%success rate

What our Shopify development covers

Most stores start with a theme and a few apps. As needs grow, apps pile up until the store slows down, monthly costs rise and several apps do the same job. Custom development replaces part of that pile with code written for your store.

  • Custom theme development

    Themes built or heavily changed in Liquid, instead of bought and worked around.

  • App reduction

    Overlapping apps replaced with custom features, which usually makes the store faster and cheaper to run.

  • Checkout and conversion

    Using every checkout setting Shopify allows, and fixing the steps before checkout where it does not.

  • System integration

    Shopify connected to your inventory, accounting, fulfillment and CRM through its API.

  • Speed

    Slow stores are usually slowed by apps and scripts, not by Shopify itself.

  • Migration to Shopify

    Moving from another platform with products, customers, orders and URLs intact.

When Shopify needs a developer

  • You pay for a dozen apps. Over a year, overlapping subscriptions can cost more than custom features that replace them.
  • The store is slow and you cannot see why. Usually scripts on every page, often from apps you no longer use.
  • Your products do not fit the standard model. Bundles, subscriptions, configurable items and trade pricing push a theme past its limits.
  • Shopify does not talk to your other systems. Stock, accounting or fulfillment is reconciled by hand.
  • The theme almost does what you want. That last gap is where custom work pays off most.
Custom Liquid themesApp reductionSystem integration

The stack we build with

Liquid theme development, the Shopify Admin and Storefront APIs, custom apps where needed, metafields for structured product data, payment and shipping setup, product structured data for search and AI visibility, and analytics with conversion tracking. When Shopify cannot do something, we tell you early.

How a Shopify project runs

  1. Audit the storeInstalled apps, loaded scripts, speed and where buyers drop out.
  2. Agree the scopeWhat is theme work, what needs custom code and what is just a setting.
  3. Build on a development storeA copy of your store, so the live one is never the test.
  4. Test and launchEvery device and the full purchase path, including payment, before going live.
  5. Measure and refineConversion and speed tracked after launch, then improved.

Why businesses choose us for Shopify

  • Fewer apps, not more. Custom features instead of another subscription.
  • Your live store stays safe. Everything is built and tested on a development copy first.
  • Honest about platform limits. If Shopify is the wrong fit, you hear it early.
  • Search built in. Product data and clean pages, plus Shopify SEO services when you need them.

If your catalog is simple, a good theme and careful setup may be all you need, and we will say so.

Keep exploring

IT & Development

12 more ways we build. One small team covers the interface, the server, the data and the cloud.

How a project runs, from brief to launch.

  1. Step 1, day 1

    Tell us what you need

    Describe the problem or the product through the contact form. A rough idea is enough.

  2. Step 2, discovery

    We map it and quote

    We look at what exists, agree the scope in writing and give you a quote before any build starts.

  3. Step 3, the build

    Short cycles you can review

    You talk to the engineers doing the work and see progress at the end of every cycle.

  4. Step 4, launch

    Launch and hand over

    We deploy, monitor the first weeks and hand over documentation your team can use.

Questions about Shopify development

Still unsure? Send us a rough brief and we will tell you what it involves and whether it is worth building.

Why is our Shopify store slow?

Usually third-party scripts loading on every page, often from apps you no longer use. Shopify itself is rarely the cause, and both problems are fixable.

Can custom development replace our apps?

Often, yes. Many stores pay for several apps that overlap. One custom feature can replace them and make the store faster.

Can you customize Shopify checkout?

Within what Shopify allows, yes. We use the available checkout settings and extensions, and improve the cart and product steps before checkout.

Do you migrate stores to Shopify?

Yes. Products, customers, orders and URLs move over, with redirects so your rankings come with you.

Will changes break our live store?

No. We build and test on a development copy of your store, and only publish once everything works.

Contact us

Tell us what your store will not do

Tell us which apps you pay for and what the theme cannot do. We will tell you what to build, what to remove and what is just a setting.

Prefer to talk?(240) 332-1637support@rizingmetrics.com

A small business team working together in an office