GMB optimization services for your Google Business Profile

Google renamed Google My Business to Google Business Profile in 2021. Many people still search for "GMB optimization", and it means the same service. We use both names on this page so you can find what you need.

• Categories and services

  We choose the right primary and secondary categories and list every service you offer in plain language.

• Business details

  We set your hours, holiday hours, service areas, attributes, booking link and a description written for customers, not search engines.

• Photos and posts

  We add new photos and publish a post every month, so your profile looks active and up to date.

• Questions and answers

  We answer common customer questions on your profile before people have to ask.

• Edit monitoring

  Google and the public can suggest changes to your profile. We watch for unwanted edits and fix them quickly.

• Advanced optimization

  On Growth Pro and Growth Elite, we go deeper on categories, services and conversion, and compare your profile with your top competitors.

A profile that is set up once and then left alone slowly loses ground to competitors who keep theirs active. Our Google Business Profile management service keeps yours working every month with new posts, fresh photos, answered questions, review replies and a report on views, calls, direction requests and website clicks.

Reviews are one of the strongest signals for Google Maps and one of the main things AI tools look at before they recommend a business. Our review management services help you:

• Get more Google reviews by sending simple text and email requests after each job.
• Reply to every review quickly and professionally.
• Catch problems early with alerts for low ratings.
• Build reviews on other sites that matter in your field, such as Yelp, Healthgrades or Avvo.

We never buy reviews, filter out unhappy customers or offer rewards for reviews. Those practices break Google's rules and can get a profile suspended.

NAP stands for name, address and phone number. These details should match exactly on Google, Bing, Apple Maps, Yelp, the BBB and your industry directories. Small differences, like "Street" on one site and "St." on another, or an old phone number on a directory you forgot about, can make Google and AI tools less confident about your business. Starter Growth includes basic citation cleanup, and Growth Pro and Growth Elite go further.

Most profiles we review have at least a few of these problems.

• The wrong primary category, such as "Contractor" when "Roofing contractor" fits better and ranks better.
• Services missing from the services list, so Google does not connect the profile with those searches.
• A description stuffed with keywords, which reads badly and can break Google's guidelines.
• Old photos, or no photos at all of the team, the work or the location.
• No posts for months, which makes the profile look inactive.
• Unanswered reviews, especially negative ones that sit without a reply.
• Hours that are wrong on holidays, which frustrates customers and leads to bad reviews.

Each of these is simple to fix, and together they can make a noticeable difference to how often your profile appears and how many people call.

When someone asks ChatGPT, Claude or Gemini for a recommendation, the answer often includes business details, opening hours, categories and a summary of reviews. Much of that comes from listings like your Google Business Profile. A complete, accurate and well reviewed profile makes you far more likely to be named. Learn more about our AI search optimization services.

1. ConnectAfter you buy a plan, you add us as a manager on your Google Business Profile. You keep full ownership.
2. AuditWe compare your profile with your top competitors and list every gap.
3. OptimizeWe fix categories, services, details, photos and your description in the first two weeks.
4. Keep it activeEvery month we post, add photos, answer questions and help you grow reviews.
5. ReportYou see calls, direction requests, website clicks and Map Pack rankings in your dashboard.