What is generative engine optimization?
A search engine gives you a list of pages to choose from. A generative engine reads those pages for you and writes an answer, often with a few sources linked underneath. Generative engine optimization makes your business easy for these tools to find, understand and trust, so they mention you by name.
GEO builds on SEO. It does not replace it. Most AI answers are drawn from pages that already rank well and from websites with a strong reputation, such as review sites, directories and local news. That is why every one of our plans includes local SEO alongside GEO.
Why GEO matters for local businesses
Local questions are some of the most common things people ask AI. Who can fix a leak tonight, which dentist is open on Saturday, which lawyer handles car accidents. The answer usually names two or three businesses, and customers often call the first one they see.
GEO also protects you from mistakes. If an AI tool lists your old hours, a wrong phone number or a service you stopped offering, people call someone else. Making your details accurate and consistent across the web is part of the job.

What our generative engine optimization services include
Citation research
We run real customer questions for your services and cities through each AI tool and record every business and website it cites.
Prompt mapping
We group those questions by what the customer wants, such as price, speed, trust or location, and match each group to a page on your site.
Source gaps
We find the directories, review sites and local websites that AI tools cite in your industry, and we get you listed where you are missing.
Content that gets quoted
We add clear, specific answers near the top of your pages, backed by facts and schema, so AI tools can quote them accurately.
Share of answer reports
Each month you see how often you are named, in which tools and for which questions, next to your competitors.
How our GEO process works
- BaselineWe ask ChatGPT, Claude, Gemini, Perplexity and Copilot the questions your customers ask, and record who gets named.
- Fix the factsWe make your business details match on Google, Bing, Apple, Yelp and the directories in your industry.
- Fill the gapsWe get you listed and mentioned on the sources AI tools already trust for your category and city.
- Make your pages easy to quoteWe add direct answers, FAQs and schema to the pages that match each group of questions.
- Track and repeatEvery month we report your results and move on to the next most valuable fix.
AI Overview optimization for Google
Google AI Overviews and AI Mode now answer many local questions at the top of the results page, above the regular listings. They rely heavily on pages that already rank. Our AI Overviews SEO work combines GEO with local and technical SEO audit services, so your pages are strong enough to be picked. That means direct answers, FAQs and structured data that Google can read.
What makes content easy for AI to cite
AI tools prefer content that answers the question quickly and backs it up. In practice, that comes down to five things.
- A direct answer in the first one or two sentences.
- Specific facts, such as price ranges, service areas, hours, licenses and years in business.
- The same details on your website, your Google Business Profile and every listing.
- Reviews and mentions on trusted websites that confirm what you say.
- Clear headings, short paragraphs and schema markup.
GEO vs SEO, and how they work together
| SEO | GEO | |
|---|---|---|
| What the user sees | A ranked list of links | A written answer with a few sources |
| What winning looks like | A top three position | Being named or cited in the answer |
| Main work | Keywords, links and technical fixes | Citations, clear facts, trusted mentions and answer first content |
| How it is measured | Rankings and clicks | Share of answers and citations |
The two work best together. Strong SEO gets your pages in front of the AI tools, and GEO makes those pages easy to quote.
Do you need a generative engine optimization agency?
Many agencies now sell GEO on a retainer of $1,500 or more a month, usually with a long contract. Our plans cover the same core work from $257 a month with no contract. Our platform handles the tracking, so our team can spend its time on the fixes that matter most.















