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Online stores built to sell, not just to launch

Most online store problems are commercial, not visual. The checkout loses buyers, product pages do not answer the obvious questions and the store is slow on phones.

We build and fix stores with those problems first, on Shopify, WooCommerce and custom platforms. For businesses in Colorado and across the US.

Contact usSee our IT & Development services
A small business owner at a laptop next to packed orders ready to ship

99+projects completed

8+years of experience

150%average business growth

99%success rate

What our e-commerce development covers

  • Store builds

    On Shopify, WooCommerce or a custom platform, picked to fit your business model.

  • Checkout work

    Finding where buyers drop out and removing the cause. Often the best return of any store work.

  • Payments and shipping

    Stripe and other providers, plus shipping rules that match what you are actually charged.

  • Inventory sync

    Stock levels on the store that match your inventory system.

  • Mobile speed

    Most shoppers arrive on a phone, which is where stores are usually slowest.

  • Product pages

    Clear answers and product structured data, which shapes how products show up in Google and AI answers.

Common store problems worth fixing

  • Traffic is fine, sales are not. Usually the checkout or product pages, and fixable without a redesign.
  • The store is slow on phones. Mobile speed is a revenue problem, not a technical one.
  • Stock levels are wrong. Overselling, or hiding items you have. Both are integration problems.
  • Products look poor in search. Usually missing or wrong product structured data.
  • Every change needs a developer. A store the team cannot update stops being updated.

If the real problem is traffic rather than sales, the fix is on the search side. See our e-commerce SEO services.

Checkout workPayments and shippingInventory sync

The stack we build with

Shopify including theme development, WooCommerce on WordPress, custom Next.js storefronts, Stripe and other payment providers, product and offer structured data, inventory and accounting integrations, and analytics with checkout funnel tracking. The platform follows your business model, not our preference.

How a store project runs

  1. Understand the catalog and the buyerWhat you sell and what buyers need to know before they buy.
  2. Choose the platformBased on your business model and how much upkeep your team can handle.
  3. Build the storefront and checkoutWith checkout treated as the priority.
  4. IntegratePayments, shipping, inventory and accounting, with error handling.
  5. Measure and improveFunnel tracking after launch, then fixes based on what the data shows.

Why businesses choose us for e-commerce

  • Checkout before design. Fixing drop-off usually returns more than a redesign.
  • Platform chosen for your model. Not for what we like building on.
  • Built for search from the start. Product structured data and clean pages, from a team that also does SEO.
  • Measured after launch. Improvements come from evidence, not opinion.
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Keep exploring

IT & Development

12 more ways we build. One small team covers the interface, the server, the data and the cloud.

View all IT services

How a project runs, from brief to launch.

  1. Step 1, day 1

    Tell us what you need

    Describe the problem or the product through the contact form. A rough idea is enough.

  2. Step 2, discovery

    We map it and quote

    We look at what exists, agree the scope in writing and give you a quote before any build starts.

  3. Step 3, the build

    Short cycles you can review

    You talk to the engineers doing the work and see progress at the end of every cycle.

  4. Step 4, launch

    Launch and hand over

    We deploy, monitor the first weeks and hand over documentation your team can use.

Questions about e-commerce development

Still unsure? Send us a rough brief and we will tell you what it involves and whether it is worth building.

We get traffic but few sales. What is wrong?

Usually the checkout or the product pages rather than the traffic. Fixing where buyers drop out typically returns more than a redesign.

Which platform should we use?

Shopify handles hosting, payments and security for you. WooCommerce gives more control but needs more upkeep. Custom builds suit unusual business models. We recommend one after learning how you sell.

How important is mobile speed?

Very. Most shoppers browse on phones, and slow pages lose them before they see a product.

Why do our products not show properly in Google?

Usually missing or incorrect product structured data, such as price, availability and reviews. We build it into every store.

Can you connect the store to our inventory system?

Yes. We sync stock levels through the inventory system's API so the store always shows what you actually have.

Contact us

Related pages

Tell us where customers drop out

Tell us what your store sells and where it loses buyers, or tell us you do not know. We will find out and tell you what to fix first.

Contact usSee our IT & Development services

Prefer to talk?(240) 332-1637support@rizingmetrics.com

A small business team working together in an office