From page two to the Map Pack for "AC repair near me"

Two Google Business Profiles with the wrong categories, thin service pages and 31 reviews. Six months later both locations sit in the Map Pack for their main searches.

Client: Ridgeline Comfort Air
Industry: HVAC
Location: Two locations, suburban Maryland
Timeframe: 6 months

HVAC technician servicing an outdoor air conditioning unit

Example

calls from Google Maps: +212%
in the Map Pack for 14 of 18 tracked searches: Top 3
Google reviews: 31 → 146

The challenge

Both profiles listed "Contractor" as the main category, the service area pages were copies of each other and the business name, address and phone did not match across 40 directories. Competitors with fewer years in business were taking the Map Pack.

What we did

Rebuilt both Google Business Profiles: categories, services, photos and a new post every week
Fixed name, address and phone on 40 directories and data aggregators
Wrote one service page per city with real job photos and local FAQs
Set up a review request after every completed job

The results

Calls from the profiles rose from 96 to 299 a month
Both locations rank in the top three for AC repair, furnace repair and HVAC installation in their cities
Reviews grew from 31 to 146 with a 4.8 average